Adam Guarino

Director. Founder of RefractWeb.

I direct brand and digital work end to end. RefractWeb is the studio I built to make it.

The work starts before the design does. Positioning, story, and what the thing is actually for. Then the making: brand, web, video, motion, and the software underneath. Same hands from the first conversation through the last deploy.

I work with founders and principals who care how things get made.

Selected work

  1. 01STILLWellington, NZ
  2. 02Left Coast Design StudioSan Francisco
  3. 03COBE ConstructionBay Area

Writing

GEO Is Changing What "Visibility" Means May 2026 Your Website Is Losing You Leads Before Anyone Fills Out a Form May 2026 Most Agencies Stop at Good Enough. We Don't Know Where That Is. June 2026 64% of Your Visitors Are on Their Phone. Is Your Site Ready? July 2026 Your Site Has 50 Milliseconds to Prove It's Worth Trusting July 2026

Elsewhere